Brand: Baird
Role: Designer, Illustrator
Every couple of years, Baird Marketing & Communications hosts and celebrates "Brand Day" - a day meant to educate and engage people with the Baird brand at large.
In 2023, I illustrated the first graphic shown entitled, "A Day in the Life of a Baird Associate". This illustration is meant to reflect the business as a whole and embodying the culture and energy of the firm. This piece was used on sweatshirts and was part of a sticker sheet.
In 2025, I was asked to create a sticker sheet using some of Baird's core values as inspiration. I presented two design directions for this and the below one was chosen by the working team. Afterwards, I took this treatment and applied it to a Powerpoint design that would be playing during the celebration in our Milwaukee headquarters.
