Brand: Baird
Role: Designer, Art Direction
Starting in 2020, and every two-three years since, Baird has hosted all their associates from around the world in Milwaukee, WI (headquarters). For 2025, that event was called Re:Union.
Below is a small sampling of the work I did for this project. While my initial branding for the word mark was not selected, I was responsible for expanding and developing the chosen concept across all materials for the event. This included signage for the two day event at multiple spaces, specific branding touches for escalators, floor and window clings, light banners, and more. I developed a collection of wearables and patches for associates to purchase from our BairdWear shop at the event and also designed custom artwork for Owala waterbottles.
Not shown below is Art Direction provided for the end of celebration drone show. I worked with a small internal team and vendor, Northern Lights, to help craft a thoughtful show that would end the night on a fun (and branded!) note.
